This toolkit will help Rethink campaign volunteers, Rethink groups, e-campaigners, activists and others turn their ideas for a better world into real change on the ground.
So you want to change the world? explains how to use the media to get your messages across effectively and how to pinpoint your targets in local health trusts, local authorities or the media. You'll learn the principles of persuading your targets and the practicalities. We've also included some useful mental health statistics to help you to change the world.